Marketing Tools

Are you ready to bring BOOST’s marketing initiatives to life? The below files include resources, detailed instructions, templates and references on a variety of marketing tactics. Each opens as a PDF document so you can download and easily save on your computer or print to keep handy.

Need marketing assistance? We’ve compiled a list of freelancers/vendors you can reach out to if you need help executing the marketing initiatives put forth as part of this playbook. See list.

If you have any questions or need marketing guidance/counsel, you can reach out to Tami Santucci, Marketing Director at Unified ([email protected]).

Leave a Google Review Signs/Cards

Encouraging your patients who have had a positive experience to leave a Google review is important and beneficial to your practice. Positive reviews act as social proof of a care center/provider’s quality of care, and also plays a crucial role in attracting new patients. You can hang up signs in your office or print out small cards to hand to your patients before they leave.

Below you will find artwork files for signs and cards that you can download and print, or provide to Brandly for printing. Simply click on the buttons below to access the files. Options to encourage leaving reviews about the practice OR provider are both included so you can choose what works best for you.

Note, if you choose to print the cards from Brandly, click on this link: Brandly | Business Cards for Growing Teams. You will need to set up an account to order these cards for your care center and get billed directly.

The most cost-effective communications tool care centers have at their fingertips is their EMR (in most cases Athena or NextGen), and its ability to inform/educate current patients through email and text campaigns at no cost to your care center. To help you get started, we’ve created some basic language for some common email topics. The language for each can be copied and pasted into a Word document and then you can change the wording to make it work for your care center and its unique style for speaking with patients.

Once you have the language ready, it’s about creating the right filters in your EMR’s communication function (e.g., in Athena, this is the AthenaCommunicator custom-campaign builder) to reach the best patients for whom your message will be most relevant. These are generally straightforward but, if you need help setting filters, reach out to the EMR expert on your team or at Unified.

Social media is about building patient engagement, sharing valuable content, showcasing your expertise, and ultimately driving targeted visits to the website. One of the easiest and best ways to continue to build trust with your patients outside of the office is through social media. To build relationships, you must create content that is valuable to your patients without being overly promotional. Focus your efforts on Facebook and Instagram as your first priority.

To help you get started, we’ve created some guidance and examples for various organic social media posts. You can use these as a guide and tailor them for your specific needs and care center. If you need help executing, visit the freelancer/vendor tab on this site for a list of resources you can partner with to help bring these posts to life.